Agaasimihii hore ee App Store, masuulka ka ah aqbalka ama diidista codsiyada App Store, si adag u dhaleeceeya siyaasadda Apple oo ay hubiso in ay ku dhaqanto go'aankeeda oo leh hageyaal aad u madmadow badan.
Phillip Shoemaker wuxuu ahaa maamulaha App Store iyo qofka ugu mas'uulka ah oggolaanshaha codsi inuu galo App Store sannadihii 2009 ilaa 2016, isagoo Steve Jobs kala shaqeynayay abuurista iyo horumarinta dukaanka codsiyada iPhone, App Store. Ka tagistiisa Apple uma dhicin hab saaxiibtinimo leh, waana sababta aysan u dhicin in wareysi uu dhawaan la yeeshay Bloomberg uu ku qanacsan yahay shirkadda iyo siyaasaddeeda marka ay timaado ogolaanshaha ama diidmada codsiyada dukaankeeda.
Maamulihii hore ee Apple wuxuu leeyahay heerarka dib u eegista Store Store waa inay ahaadaan "madow ama caddaan", laakiin si kastaba ha ahaatee si ula kac ah ayaa loo sameeyay hab aad "cawlan" si ay u awoodaan inay u aqbalaan ama u diidaan codsiyada iyagoo raali ka ah shirkadda. "Fikradu waxay ahayd in sidan oo kale lagu bilaabo ka dibna la nadiifiyo hagayaasha," laakiin sida uu sheegay Phillip tani weligeed ma dhicin, taas lidkeeda, waxay noqdeen kuwo aad u mugdi badan.
Waxa kale oo ay gasho arrinta muranka dhalisay ee ah khidmadda 30% ee ay Apple ku soo dalacdo horumariyayaasha: «Heerkaas ayaa macno sameeyay 2009kii, sababtoo ah Apple waxay abuuraysay madal cusub waxayna bixisay qalab aan horay loo arag. Laakiin wax badan ayaa isbedelay ilaa markaas. Apple ayaa laga yaabaa inay hoos u dhigto lacagtaas oo ay weli lacag badan samayn karto."
Marka ay timaaddo tilmaamidda dembiilayaasha, Phillip aad buu u caddeeyey magaca: Phil Schiller. In kasta oo uu ku dhawaaday hawlgab, Shiller waxa uu weli la taliye u yahay shirkadda oo uu ka caawiyaa socodsiinta App Store. "Waa inaad gacmahaaga weyn ka saartaa App Store. Haddii Phil Schiller uusan dhinacna u dhaqaaqin, waxay noqon doontaa maxkamadaha kuwa soo rogaya isbeddellada.
Erayada aad u qallafsan ee ka soo yeedhay maamulihii hore ee Apple, kaas oo si cajiib ah, ku sifoobay waqtigii uu shirkadda joogay khilaafyadiisa isaga oo si cad u dhaleeceeyay horumariyeyaasha kuwaas oo ka cawday in codsiyadooda laga diiday shabakadaha bulshada, xitaa kuwa warbaahinta ku dhiiraday inay dhaliilaan shirkadda. Markii Joe Hewitt, oo mas'uul ka ah codsiga Facebook ee iPhone, uu ka tagay mashruuca sababtoo ah xayiraadaha ay Apple ku soo rogtay codsiyada dukaankeeda, Phillip Shoemaker ayaa si adag u dhaleeceeyay, isaga oo ku tilmaamay "horumar dhexdhexaad ah oo aan tixraac lahayn". Sanado badan ayaa u muuqda in uu isbedelay.